Valéry Bezencon

Valéry Bezencon serves as a Professor at the Institute of Management within the Faculty of Economic Sciences at the University of Neuchâtel, Switzerland. His academic profile bridges business strategy, behavioral psychology, and technological innovation through rigorous interdisciplinary research.

His core research domains include:

• Marketing and Consumer Behavior Dynamics
• Sustainable Business Practices and Ethics
• Behavioral Decision-Making under Ambiguity
• Digital Health Intervention Design
• Human-AI Interaction in Commercial Contexts

Analysis of publications from 2009-2025 reveals evolving methodological sophistication, transitioning from foundational work in fair trade ethics to contemporary investigations using experimental psychology and digital tools. Recent studies demonstrate particular focus on AI's role in consumer relationships, ambiguity-driven dishonesty mechanisms, and gamified health interventions, reflecting strong alignment with emerging societal challenges in technology ethics and sustainability.

Scientific awards: No awards documented in available institutional records.

Student supervision and external research funding details are not publicly specified in current faculty documentation.

The Institute of Management provides the operational framework for Professor Bezencon's research group, facilitating collaborations across psychology, education technology, and business ethics domains through its interdisciplinary structure.