Valérie Guillard

Valérie Guillard is a Professor at Paris-Dauphine University, specializing in consumer psychology, sustainable consumption, and waste management. She coordinates a research contract funded by ADEME focusing on waste-related themes. Her work bridges consumer behavior, environmental policy, and healthcare practices through telemedicine analysis. Holding a Doctorate in Management Science, she explores topics like second-hand markets, territorial development, and ethical consumption.

Education:

• Doctor of Management Science (details not specified)

Research Interests:

Her research emphasizes consumer psychology in contexts such as telehealth proximity, sustainable consumption paradoxes, and mental proximity in urban-rural divides. She investigates how consumers perceive waste, eco-consciousness, and the societal role of objects. Recent work includes analyzing healthcare accessibility via teleconsultation and territorial development through rural-urban dynamics.

Publications & Grants:

Guillard has authored over 30 peer-reviewed articles and 4 books, including Comment consommer avec sobriété (2021). She actively participates in conferences like the Association Française de Marketing and coordinates ADEME-funded research. Her work spans journals such as Journal of Consumer Research and Regional Studies.

Advising & Future Work:

While no formal advisees are listed, her research on de-consumption and circular economy suggests ongoing exploration of behavioral interventions for sustainability. Collaborations with institutions like ADEME highlight applied policy-oriented research.