Uyen Tran

Uyen Tran is an Assistant Professor of Marketing at the Thunderbird School of Global Management, Arizona State University. Her research focuses on how information systems, broadband technology, and education influence consumer behavior. She specializes in empirical industrial organization, information economics, and the economics of education. Her notable work examines the transformative impact of broadband internet on the U.S. retail sector and its socioeconomic implications.

Education:

• Bachelor's degree from Arizona State University
• Fulbright Teaching Fellow in Vietnam
• MS in Economics from UNC-Chapel Hill
• MBA and PhD in Quantitative Marketing from the University of Chicago's Booth School of Business

Research Interests: Tran's interdisciplinary work bridges economics, marketing, and technology. She explores how information asymmetries and digital infrastructure shape consumer decision-making, retail strategies, and educational outcomes. Her recent studies highlight broadband's role in reshaping retail landscapes and its implications for market competition and consumer welfare.

Teaching: She instructs courses such as TAM 530 (Data & Digital Transformation) and has published insights on innovative pedagogical approaches like the flipped classroom model in economics education.

Awards & Grants: No specific awards or grants are listed in the provided text, but her research has been featured in prominent academic venues.