About
Prof. Dr. rer. pol. Uwe Höft is a faculty member at Brandenburg University of Applied Sciences, specializing in General Business Administration with a focus on Marketing. His expertise spans Business-to-Business Marketing, B-to-B Communication, Product Management, and Innovation Management, alongside specialized interests in Innovation Intelligence, Innovation Market Research, and rail transport systems.
- Research Interests
- Railway Management and Marketing
- Rail Freight Transport
- Seaport Hinterland Transport
- Rail Systems
Contact: uwe.hoeft@th-brandenburg.de
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