Ute Gündling

Prof. Dr. Ute Gündling is a Professor of Marketing and Sales at the University of Applied Sciences Emden/Leer, specializing in the Department of Economics. Her expertise includes Digital Marketing, CRM, Neuromarketing, and the application of Artificial Intelligence in Marketing. She leads projects on Employer Branding, Social Media Strategies, and Design Thinking.

Her research focuses on strategic market analysis, particularly in the fashion industry's online retail sector, as evidenced by her 2018 case study on camel activefashionworld. She serves as a Board Member of the Studentenwerk Oldenburg and has contributed to developing new business models for the fulfillment industry.

No scientific awards are listed, but her work emphasizes practical applications of marketing theory. She collaborates on interdisciplinary projects, integrating neuropsychological insights and innovation methodologies into marketing practices.