Umberto ROSIN

Umberto ROSIN is a Contract Lecturer at the Venice School of Management, part of Ca' Foscari University of Venice, where he teaches courses in Marketing and Consumer Analysis. His research focuses on cultural heritage management, tourism strategies, and consumer behavior in arts and museum contexts. He collaborates with the Research Institute for Digital and Cultural Heritage.

His work investigates topics such as electronic word-of-mouth (eWOM) in museums, maritime heritage networks (e.g., Arca Adriatica), and cultural consumption trends. Recent studies include applying sentiment analysis for museum decision-making and exploring growth strategies for cultural tourism.

• Teaching: MARKETING AND COMMUNICATION (Master's), CONSUMER ANALYSIS, BUSINESS ECONOMICS
• Research Groups: Collaborates with Francesco Casarin and Elena Bellio on maritime heritage and cultural management
• Location: San Giobbe Campus, Department of Management

Publications span journals like the International Journal of Arts Management and conference proceedings on cultural management. No scientific awards listed.