Ulku Yuksel

Dr. Ulku Yuksel is a Senior Lecturer in Marketing at the University of Sydney Business School with 13 years of industry experience in financial services and hospitality. Her research examines consumer decision-making under uncertainty across cultures.

Research focuses on psychological and cultural factors in consumption behaviors, including boycott participation, choice overload in tourism, and sensory marketing. Recent experimental work investigates how choice complexity affects ethical consumption patterns.

Awarded the University-wide PhD Supervisor of the Year (2016). Industry collaborations inform teaching in international marketing and consumer behavior.