TzuShuo Ryan Wang

TzuShuo Ryan Wang serves as an Assistant Professor of Marketing within the College of Business at the University of New England's Biddeford Campus. His academic profile is defined by dual doctoral qualifications and research examining sociopolitical influences on consumer decision-making.

His educational foundation includes:

• Ph.D. in Business Administration (Marketing) from the Carlson School of Management, University of Minnesota – Twin Cities
• Ph.D. in Sport Management from the University of Florida

Dr. Wang's research critically investigates how political ideology shapes consumer behavior, with empirical studies on fake news consumption patterns, digital technology adoption drivers, and vaccination decision-making processes. Concurrently, he examines motivational factors in sport consumption, bridging his expertise in sport management with behavioral economics. This dual-focus research program addresses pressing societal issues through rigorous marketing science methodologies.

Prior to his current appointment, Dr. Wang held faculty positions at Salve Regina University, the University of Wisconsin – La Crosse, and Kennesaw State University, demonstrating extensive experience across diverse academic environments.

His teaching portfolio centers on quantitative marketing disciplines, including marketing research design, marketing analytics applications, and consumer behavior theory, where he integrates contemporary research findings into practical coursework.