Tugce Bidav

Dr. Tugce Bidav is a Lecturer in Digital Labour and Marketing at Maynooth University's Digital Humanities department. Her research focuses on precarious digital labour, social media creator economies, and gambling marketing strategies. She holds a PhD in Media Studies from Maynooth University (2023), MA in Comparative Studies from Koç University (2017), and BA in Sociology from Boğaziçi University (2014).

Research Interests:

• Platform labor dynamics across Turkey, India, and Ireland
• Work-life boundaries in digital content creation
• Gambling marketing through sport and social media
• Cross-cultural occupational identities

Recent Work Trends: Recent publications analyze gambling marketing exposure among youth, peripheral creator cultures, and YouTube's precarity. Her work bridges global platform structures with localized labour realities.

Awards: Recipient of the 2023 Best Dissertation Award for her work on precarious YouTubing in Ireland and Turkey. Currently serves on the editorial board of Platforms & Society journal.

Collaborations: Active in multi-country research projects on digital labour and gambling marketing. Supervised doctoral research exploring network marketing in Turkey and global YouTuber experiences.