Tudor Edu

Tudor Edu is a Professor of Marketing at the Romanian-American University, qualified since 2019, and currently serves as Vice-Rector for Scientific Research, Innovation and Internationalization (since 2020). With 15 years of academic experience and over 20 years of practical industry expertise, he specializes in strategic marketing frameworks and consumer behavior analysis within digital and traditional markets.

His academic credentials include a Bachelor of Commerce, a Master's degree in Marketing and Business Communication, and a PhD in Marketing. These qualifications underpin his dual expertise in theoretical marketing principles and real-world business applications.

Research Interests: Professor Edu's work centers on marketing strategies, consumer behavior, market segmentation, and positioning methodologies. His research integrates empirical marketing research techniques with emerging trends in digital marketing, particularly examining AI-driven consumer analytics and cross-cultural market dynamics. He has contributed to over 15 research projects and published in Clarivate-indexed journals, with recent focus on e-commerce optimization and social media marketing innovation.

Professional Contributions: He has served as a reviewer for prominent journals including Asia Pacific Journal of Marketing and Logistics, Journal of Marketing Communications, Journal of Hospitality and Tourism Research, and Sustainability or Sustainable Development. Since 2017, he has been instrumental in organizing the international EGE – Enterprise in the Global Economy conference. His industry experience spans ICT marketing strategy development, contract negotiation, and management of interdisciplinary projects bridging technology and social sciences.