Tsiotsou Rodoula

Tsiotsou Rodoula is a Professor in the Department of Business Administration at the University of Macedonia, serving as academic staff for both the Master in International Business and Master in Business Administration programs. Her expertise centers on service-oriented marketing disciplines with extensive industry applications.

Her educational qualifications include:

• Doctor of Philosophy (Ph.D.) in Marketing Sport Services from Florida State University (1996)
• Master of Science in Sport Management from Ohio University (1993)
• Bachelor of Science in Physical Education from Aristotle University of Thessaloniki, Greece (1991)

Professor Tsiotsou's research spans critical domains in contemporary marketing, emphasizing consumer engagement in service ecosystems. Her work bridges theoretical frameworks with practical implementations across diverse sectors.

• Services Marketing
• Consumer Behavior
• Brand Management
• Non-profit Marketing
• E-marketing
• Sports Marketing
• Tourism Marketing

She delivers specialized instruction across seven core courses including Brand Marketing, E-Marketing, International Marketing, Leadership and Public Relations, Tourism Services Marketing, and Sports Marketing, integrating academic rigor with industry relevance.