About
Trey Maxham holds the William Stamps Farish Entrepreneurial Research Professor title in the Department of Marketing at the McIntire School of Commerce, University of Virginia. He serves as the Associate Dean for Graduate Programs, overseeing academic initiatives.
Research Interests:
- Global Brand Strategy
- Customer Loyalty
- Management
- Customer Service
- Multichannel Customer Management
Email: jgm3w@virginia.edu
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