Travis Tae Oh

Travis Tae Oh is an Assistant Professor of Marketing at Sy Syms School of Business, Yeshiva University. He holds a Ph.D. in Marketing from Columbia University and a B.S. in Commerce from the University of Virginia, with concentrations in Finance and Marketing.

His research examines the psychological processes underlying consumer experiences, focusing on conceptualizing fun in people's lives. Broad research areas include creativity, branding, and hedonic consumption/experiences. He has been featured in media outlets such as Vox, The Washington Post, and Psychology Today.

Professor Oh teaches courses including Principles of Marketing, Buyer Behavior, and Applied Research. He is also a certified wine expert with a WSET Diploma.