Tove Arendt Rasmussen

Tove Arendt Rasmussen is a Guest Researcher at the Department of Communication and Psychology, Aalborg University. She is affiliated with The Faculty of Social Sciences and Humanities. Her research focuses on audience studies, media reception, cross-media consumption, and reality TV. She has been actively involved in multiple research projects since 2002, including initiatives on reality TV, digital interactive media (DIME), and consumer behavior through Innovationsnetværket. Rasmussen has published extensively since 1984, with notable works in journals like Journal of Transdisciplinary Environmental Studies and MedieKultur. She has served as a peer reviewer, committee chair, and public speaker on topics like media consumption and sustainable practices. Her work integrates qualitative methods with contemporary societal issues such as climate change communication and user-generated content analysis.

• Key Projects: Reality-tv og docusoaps (2010–present), DIME (digitale interaktive medier), Mediekultur (2010–2016)
• Media Engagement: Commented on reality TV trends for Danish media, including analyses of Hammerslag and roadpricing debates

Her research highlights the intersection of media consumption with modern societal challenges, emphasizing experiential and sustainable practices.