Torico Price

Lead University Life Coach at Texas Tech University, with a focus on empowering students through narrative-based coaching. Serves as a Lecturer at the College of Media and Communications and contributes to the Lubbock Arts Alliance as a board member. Combines academic teaching with life coaching and creative pursuits in photography and music.

• Education: Master of Arts (M.A.) from Texas Tech University.

Research and Coaching Philosophy: Emphasizes self-awareness, personal agency, and goal-oriented storytelling. Works to foster student achievement and holistic growth through narrative frameworks.

Additional Contributions: Engaged in arts advocacy via the Lubbock Arts Alliance and integrates creative hobbies like filmmaking and board games into personal development strategies.