Toni Schmader

Toni Schmader is a Professor and Department Head in the Department of Psychology at the University of British Columbia. She directs the Social Identity Lab and the Engendering Success in STEM Consortium. Her research examines how social identities and stereotypes impact motivation, performance, and organizational culture, with a focus on implicit bias, identity threat, and bias-mitigating interventions.

• PhD in Psychology, University of California-Santa Barbara (1999)

Her work spans Social & Personality Psychology, Cognitive Science, and Health Psychology, addressing issues like gender disparities in STEM, authenticity in professional environments, and cultural constraints on identity. Recent publications analyze allyship barriers, inclusive workplace cultures, and systemic interventions to combat stereotyping.

• Over 70 peer-reviewed publications
• Co-authored Stereotype Threat: Theory, Process, and Application (Oxford University Press, 2012)

Scientific accolades include:

• Killam Award for Excellence in Mentoring (2022)
• European Association of Social Psychology Theory-Innovation Award (2020-2021)
• Canada Research Chair (2011-2016, 2014-2019)
• SPSP Daniel Wegner Theoretical Innovation Prize (2018)
• SPSP Fellow (2012)

She has mentored graduate students such as Lucy De Souza (Jenessa Shapiro Graduate Research Award winner) and Carmelle Bareket-Shavit (SSHRC CGSM awardee). Her lab investigates stereotype threat, communal roles, and shame/guilt dynamics through interdisciplinary methods.