Tom Woodside

Tom Woodside is a Lecturer in the Department of Marketing at the Isenberg School of Management, University of Massachusetts Amherst. He previously served as Executive in Residence/Professional Educator at Western New England University from 2016 to 2023. His research interests focus on innovation and commercialization strategies for start-ups, bridging theoretical concepts with practical business applications.

Education:

• MS in Advertising, University of Illinois (1983)
• BS in Communications, University of Wisconsin (1982)

Teaching emphasizes the intersection of academic theory and real-world marketing practice.