Tom Willeke

Tom Willeke is a Researcher and doctoral candidate at the Chair of Management (Unternehmensführung) at the University of Trier, Faculty IV (Business Administration). He specializes in the scientific analysis of patent and trademark data using machine learning and natural language processing techniques.

• Current Role: Research Assistant and Doctoral Candidate
• Education: Master's in Business Informatics (2018-2021), Dual Bachelor's in Business Informatics (2015-2018)

His research focuses on green innovation and sustainability management, particularly analyzing environmental technologies through patent data. Key projects include:

• Investigating technological innovations in hidden champions
• Developing frameworks for matching patent data to firm characteristics
• Studying the interplay between intellectual property rights and sales performance
• Exploring sustainable transformation in German SMEs

Recent publications examine green patents and trademarks as indicators of ecological innovation, with a focus on EU ETS policy impacts and carbon reduction strategies.

Contact: Office DM 45, Phone +49 651 201-3054, Email willeke@uni-trier.de.