Tom Betts

Tom Betts is a Professor in the School of Business at Calvin University, where he has served as full-time faculty since 2010. Bringing 25+ years of industry experience including 13 years as Vice President of Marketing at Zondervan (HarperCollins/NewsCorp), he integrates professional practice with academic instruction through his ongoing marketing consultancy.

His educational background includes:

• MBA (with honors) in Marketing-General Business, Western Michigan University (1995)
• BBA in Business-Marketing, University of Michigan School of Business (1985)

Professor Betts specializes in consumer-driven marketing strategy with research spanning market research methodologies, branding evolution, price discrimination economics, and the Christian publishing sector. His work consistently bridges academic theory and real-world business applications, leveraging extensive industry datasets and stakeholder analysis.

His notable awards:

• Effie Award for marketing The Bible Experience (2008)
• Audie Awards for The Bible Experience, including 2007 Audiobook of the Year (2008)
• Marketing Sherpa Silver Mouse Award for Best Email Newsletter (2007)
• Trailblazer Award for Marketing Organization of the Year from AMA—West Michigan (1996)

As an educator, Professor Betts combines strong analytical capabilities with creative problem-solving to develop compelling curricula. He actively collaborates with Calvin University's branding and enrollment management teams on research initiatives while maintaining volunteer commitments in youth sports coaching and teaching.