About
Tobias Rohrbach is a Postdoctoral Researcher (Research Fellow) at the Institute of Communication and Media Studies, University of Bern, Switzerland. His work focuses on the intersection of gender, media, and politics, with additional expertise in health communication and political psychology. He employs mixed-methods approaches integrating computational techniques to analyze media effects and societal biases.
Dr. Rohrbach holds a joint PhD in Communication Research from the University of Fribourg and Political Science from the University of Amsterdam. His doctoral research examined media-based mechanisms of gendered evaluations of political candidates.
His primary research domains include:
- Gender and Politics
- Political Communication
- Political Psychology
- Health Communication
- Computational Methods in Social Science
- Mixed Methods Research
He specializes in combining observational and experimental designs with quantitative and qualitative analysis to investigate how media representations shape public perceptions, particularly regarding gender in political contexts and crisis communication.
Recent publications reveal interdisciplinary expansion into AI applications, algorithmic bias, and conspiracy theory dynamics. His work increasingly bridges computational social science with traditional communication research, evidenced by studies on Google search biases, pandemic-era strategic communication, and AI-driven medical analysis. Key thematic threads include gender representation, health crisis management, and misinformation resilience.
No doctoral students or research grants are documented in available sources. Conference participation spans major venues including ICA, ISPP, and SACM since 2017, reflecting sustained engagement with communication science and political psychology communities.
