Timothy Woods

Dr. Timothy Woods is a Researcher at the University of Kentucky within the Martin-Gatton College of Agriculture, Food and Environment and the Department of Agricultural Economics. He specializes in consumer behavior related to local food systems, agribusiness management, and marketing of horticultural and agricultural products.

• Broad research areas: Agribusiness Management, Marketing, Horticultural Enterprises, Local Food Systems, Consumer Behavior
• Email: tim.woods@uky.edu

His work includes analyzing local food market dynamics (CSA programs, farmers markets, food cooperatives), consumer willingness-to-pay for value-added products, and impacts of food safety certifications. Recent publications focus on soil health in high tunnels, pandemic effects on food security, and controlled environment agriculture feasibility.

Key Trends in Publications:

• Local vs. organic food preferences
• Nutrition labeling impacts
• Agri-food supply chain innovations
• Behavioral economics in food choices
• Regional agricultural market segmentation
• Climate-resilient farming economics