Tim Silk
Associate Professor · Consumer Judgment and Decision Making
University of British ColumbiaAbout
Tim Silk is an Associate Professor of Teaching in the Marketing and Behavioural Science Division at the Sauder School of Business, University of British Columbia. He holds a BBA from Wilfrid Laurier University and a PhD from the University of Florida. His research focuses on consumer judgment, decision-making, rebate strategies, mental accounting, and procrastination. He teaches courses such as Survey Design and Data Analysis, Brand Management, and New Product Development at both MBA and undergraduate levels.
- Education:
- BBA, Wilfrid Laurier University
- PhD, University of Florida
His research explores how consumers process information and make choices, with a focus on rebates, reward programs, and decision frameworks. His articles address topics like policy implications of consumer rebates, visualization techniques in decision-making, and framing effects in marketing contexts. He is affiliated with the Entrepreneurship and Innovation Group at Sauder.
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