Tim Reynolds

Tim Reynolds is a Senior Lecturer in Product Design at Bournemouth University, Faculty of Science and Technology, within the Department of Design and Engineering. He holds a PhD in Computer Aided Design (2018) and a BA (Hons) in Product Design from the same institution. He is an active academic with strong industry engagement through consultancy and Knowledge Transfer Partnerships.

• PhD in Computer Aided Design, Bournemouth University (2018)
• BA (Hons) in Product Design, Bournemouth University (1994)
• Fellow of the Higher Education Academy (2017)
• Member, Institution of Engineering Designers (MIED, 2009)

Tim's research focuses on Design and Emotion, particularly how randomness in CAD tools can enhance the affective qualities of product forms. His work integrates affective aesthetics, semiotics, sustainable design, and emerging technologies such as generative AI. He explores how design influences user emotional responses at first contact and how these insights can improve design education and practice.

His recent publications highlight a growing interest in generative AI in design education, sustainable consumption, affective design, and the integration of rapid prototyping in curricula. These works reflect a consistent theme of enhancing design methodology through technology and emotional insight.

Scientific awards and honors include:

• Fellow of the Higher Education Academy (2017)
• You're Brilliant Award, SUBU (2019, 2021)

Tim supervises several PhD students and has led numerous teaching modules in design, manufacturing, and CAD. He has secured internal and external grants, including projects on generative AI in design and business improvement KTPs. He serves on academic committees, acts as an examiner, and contributes to curriculum development and quality assurance. He is actively involved in outreach, conference presentations, and industry collaboration.

He is associated with research groups and initiatives focused on design education, sustainable design, and innovation in product development. His lab and project work involve close collaboration with students, industry partners, and interdisciplinary teams, particularly through Knowledge Transfer Partnerships and design consultancy projects.