About
Tim J. Smith serves as an Instructor in the Department of Marketing at DePaul University's Driehaus College of Business. He concurrently operates as founder and CEO of Wiglaf Pricing, a specialized pricing consultancy, and acts as academic advisor to the Professional Pricing Society's Certified Pricing Professional program.
His academic credentials include:
- MBA in Marketing and Strategy from University of Chicago (2001)
- PhD in Physical Chemistry from University of Chicago (1995)
- BA in Mathematics from Southern Methodist University (1988)
- BS in Physics and Chemistry from Southern Methodist University
Smith's professional focus centers on practical pricing strategy implementation within business contexts. His work bridges academic theory and industry execution, emphasizing actionable frameworks for corporate pricing success. He maintains active roles in the American Marketing Association and American Physical Society, reflecting his interdisciplinary approach to pricing science.
His publications reveal consistent specialization in operational pricing mechanics rather than theoretical exploration, with emphasis on value-based models, discount management, and profit optimization through strategic price structuring. The progression from textbook foundations (2012) to real-world implementation guides (2016) demonstrates applied industry evolution.
Through Wiglaf Pricing, Smith leads client engagements while advancing pricing education via the Professional Pricing Society. His dual academic-industry presence establishes him as a practitioner-scholar in the pricing domain, though without formal research grants or laboratory affiliations.
