About
Tim Dodd, Ph.D. is Professor and Dean of the College of Health & Human Sciences at Texas Tech University, where he has served for more than three decades. Beginning as a graduate research assistant in the Texas Wine Marketing Research Institute, he progressed to director of that institute, Associate Dean for Administration & Finance, and ultimately Dean, steering the college through major facility expansions and academic growth.
Education & Career Path:
- Ph.D. coursework and research, Texas Tech University (discipline centred on wine marketing/consumer behaviour)
- Graduate Research Assistant, Texas Wine Marketing Research Institute
- Assistant Professor (TTU)
- Director, Texas Wine Marketing Research Institute
- Associate Dean for Administration & Finance, College of Human Sciences (2005-2020)
- Dean, College of Health & Human Sciences (2020-present)
Research Interests: Dodd’s scholarship focuses on consumer behaviour in wine and food markets, hospitality marketing, sensory evaluation, and cross-cultural studies of beverage consumption. His work explores how environmental values, health consciousness, generational cohorts, and situational contexts shape purchase decisions and experience perceptions.
Publication Trends: Across 60+ peer-reviewed works he repeatedly investigates sustainability drivers, generational segmentation, regional wine branding, and the role of expertise in sensory appraisal. Recent studies emphasise Hispanic and urban consumer segments, ethical labelling, and neuro-sensory measurement of wine aroma response, signalling a shift toward inclusivity, technology-enhanced sensory science, and societal relevance.
Scientific Awards & Recognition: No specific awards or fellowships are listed in the supplied text.
Advising & Grant Activity: The text highlights his commitment to mentoring graduate students and collaborative research teams, but no individual advisees or named grants are provided.
Labs & Institutes: He founded/directed the Texas Wine Marketing Research Institute and currently oversees multiple research centres housed within the College of Health & Human Sciences.
