Tijana Rakic

Tijana Rakic is Associate Professor of International Tourism and Hospitality Management at De Montfort University, affiliated with the School of Humanities and Performing Arts. She leads the Tourism and Hospitality subject area and the BA (Hons) International Tourism and Hospitality Management program.

Her research expertise spans visual research methods, heritage and identity in tourism, art and tourism, visual cultures of leisure and events, and sustainability in tourism. She employs creative methodologies including visual ethnography, narrative analysis, and multimodal research.

Her recent scholarly output reflects a strong trend toward interdisciplinary and visually oriented research in tourism, with a focus on representation, identity, and methodological innovation. She has contributed significantly to advancing visual methods in tourism and leisure studies through edited volumes, journal special issues, and multimedia outputs.

• Fellow of the Royal Geographical Society
• Fellow of the Royal Anthropological Institute
• Fellow of the Higher Education Academy

Tijana Rakic is an experienced PhD supervisor and welcomes research students in her areas of expertise. She chairs the Geographies of Tourism and Leisure Research Group at the Royal Geographical Society and serves as co-editor of the Routledge book series 'Current Developments in the Geographies of Leisure and Tourism'. She is also a member of the editorial boards of Tourist Studies, Tourism Geographies, International Journal of Tourism Cities, Finnish Journal of Tourism Research, and Consumer Behaviour in Tourism and Hospitality.

Her creative research outputs include co-produced documentaries and a co-curated exhibition, highlighting her commitment to public engagement and knowledge dissemination beyond traditional academic formats.