About
Tanel Mehine is a Junior Lecturer in Marketing at the School of Economics and Business Administration, University of Tartu. He has held academic roles since 2008, progressing from research assistant positions to his current faculty role. His career includes roles in the Faculty of Social Sciences and prior iterations of the School under different organizational structures.
Education:
- PhD studies in Economics (ongoing since 2009)
- Master's in Economics (2009, supervised by Andres Kuusik)
- Bachelor's in Economics (2006)
Research focuses on consumer behavior in retail and tourism contexts, including package design impact, pricing strategies, and event tourism. His work combines experimental methods (eye tracking, conjoint analysis) with data-driven approaches like mobile positioning analytics.
Key collaborations include the RITA-TOIT1 project (€673k funding) on promoting balanced diets through 2027. His publications span peer-reviewed journals (e.g., Journal of Consumer Marketing) and conference proceedings.
Teaching responsibilities include marketing courses within the School's undergraduate and graduate programs.
