Tamar Avnet

Tamar Avnet is a Professor of Marketing and Interim Associate Dean at Yeshiva University (YU), affiliated with Stern College for Women. She joined YU in 2006 and has chaired the Marketing Department since 2012.

• Education: PhD in Marketing (Columbia University, 2005), MA in Business (Columbia University, 2001), MS in Economics (Technion Israel Institute of Technology, 1999), BS in Economics (Technion, 1994).

Her expertise spans marketing strategy, branding, consumer psychology, and behavioral decision making, focusing on how emotions influence product choices and purchase decisions. Her research has been published in top journals like the Journal of Consumer Research and Journal of Experimental Social Psychology, with over 3,578 citations as of 2025.

She has taught at prestigious MBA programs, including Columbia Business School and Rotman Business School, and held a visiting professorship at New York University. She spearheaded the development of YU's Master in Digital Marketing program at the Katz School of Continuing Education.