Susann Power

Susann Power is a Senior Lecturer in Sustainable Tourism and Hospitality at the Department of Hospitality & Tourism Management, Ulster University Business School. She specializes in ethical and sustainable practices within tourism and business management, with a focus on entrepreneurship, environmental ethics, and policy co-design. Her research explores sustainability paradoxes, marine conservation, and community-driven initiatives.

She holds roles such as Chair of the Ulster University Business School's Sustainability Team, Board Director at Sustainable NI, and Editorial Board Member of Annals of Tourism Research. Awards include the Early Career Research Excellence Award (2019) and the Distinguished Research Award (2024).

• Key Research Themes: Sustainable tourism, environmental ethics, circular economy, marine littering, policy design.
• Recent Projects: Co-leading the AHRC-funded Green Transition Ecosystem and EPIC Futures NI initiatives.

Her work bridges academic research with practical impact, including beach clean initiatives and policy interventions. She actively participates in global sustainability networks and has contributed to the Tourism for Tomorrow Awards through the World Travel & Tourism Council.

• Awards & Recognition: 9 listed awards, including editorial and fellowship roles.
• Grants & Collaborations: Involvement in multiple funded projects addressing sustainability challenges in tourism and economic development.

Dr. Power advocates for critical thinking in education, emphasizing ethical decision-making and 'thinking outside the box' for students. Her research often employs grounded theory and ethnographic methods, particularly in coastal communities.