About
Susana Almeida is affiliated with the Iscte Business School at ISCTE – Instituto Universitário de Lisboa. She holds a bachelor's degree in Mathematics from Nova School of Science & Technology and completed a post-graduate course in CRM and Market Studies at Nova IMS. With over 20 years of professional experience, her expertise revolves around analytical methodologies for decision-making, particularly in prediction methods (churn and buy) and segmentation using Data Mining techniques. Currently, she serves as Head of BI&CRM at Direção de Marketing Empresas, focusing on integrating advanced analytics into business strategies.
Education:
- Bachelor's Degree in Mathematics, Nova School of Science & Technology
- Post-Graduate Course in CRM and Market Studies, Nova IMS
Research Interests: Susana specializes in leveraging Data Mining and predictive analytics to address real-world challenges in customer behavior prediction and market segmentation. Her work bridges theoretical methodologies with practical applications in sectors such as banking and telecommunications, where she has held roles at companies like Unicre SA, Tele2, Optimus, and NOS.
Awards and Grants: No specific awards or grants were mentioned in the provided text.
Labs/Teams: Affiliated with the Real-Life Learning Faculty Knowledge Center and ISCTE EE Experience initiatives, though specific lab details were not disclosed.
