Surendra N. Singh

Surendra N. Singh serves as the AT&T Foundation Professor in the Department of Marketing and Business Law at the School of Business, University of Kansas. His academic career spans over three decades with research focusing on advertising effectiveness, consumer cognition, and digital marketing interfaces.

His educational background includes:

• Ph.D. in Business from the University of Wisconsin, Madison
• M.S. in Marketing from the University of Wisconsin, Madison
• B.S. from Benaras Hindu University, India

Singh's research investigates how exposure, emotional states, and design elements influence consumer responses. Key areas include mere exposure effects in advertising, multimedia ad effectiveness, program-induced emotion impacts on memory, bilingual advertising, web usability, and employee affective displays in service settings. His work bridges psychological theory with practical marketing applications, particularly in digital environments.

Analysis of his publication history reveals consistent contributions to top-tier journals like the Journal of Marketing and Journal of Marketing Research. Recent work (2024-2019) examines online rating systems, payment method psychology in charitable giving, and emotional color effects in advertising. Earlier research (2017-1996) established foundational insights into web perception, accent bias in service encounters, and memory mechanisms in advertising. His scholarship demonstrates sustained focus on consumer cognition across traditional and digital marketing contexts.