Sunita Mathur

Sunita Mathur is an Assistant Professor at the School of Social Sciences, Heriot-Watt University, United Kingdom. She holds an external position at the Emirates Institute of Finance since January 2024. Her research focuses on finance, management, business ethics, educational marketing, accountability, and strategic planning. She has contributed to the UN Sustainable Development Goals through her work on ethics and accountability in business contexts.

Her research interests include financial planning for events, internal marketing strategies in higher education institutions, and ethical frameworks in family businesses. She has published in peer-reviewed journals and book chapters, including contributions to Event Project Management and International Journal of Educational Management. She has been accepting PhD students since 2018.

No scientific awards have been listed. Her current roles involve academic research and teaching, with affiliations spanning both Heriot-Watt University and the Emirates Institute of Finance.