Sumitro Banerjee

Sumitro Banerjee is an Associate Professor of Marketing at Grenoble Ecole de Management (GEM), where he teaches strategic and international marketing, digital marketing, brand management, and product development. Previously, he held positions at ESMT Berlin and Syracuse University. He holds a PhD and MSc from INSEAD, an MBA from IIFT, and a Bachelor of Technology in Mining Machinery from IIT-ISM Dhanbad.

His research focuses on new product development, innovation diffusion, market entry strategies, and salesforce incentives, employing microeconomic and game theory frameworks. He has published in journals like Production and Operations Management and serves on the editorial board of International Journal of Research in Marketing, where he received an award for editorial excellence in 2023.

Before academia, he worked in international trade at Tata Steel and as an engineer at Jessop & Company. His executive education programs have served Fortune 500 clients, and he consults for organizations globally.