Suhasish Basak

Suhasish Basak is a PhD Researcher at Ulster University (UK), specializing in fashion industry research with a focus on sustainability and digital transformation. His academic journey includes a MA Fashion Marketing and Branding (Distinction, University of Southampton, 2018) and a Bachelors in Fashion Technology from National Institute of Fashion Technology India (2017). He has accumulated over a decade of experience spanning fashion sourcing, product development, and sustainable branding across 20+ roles.

Key affiliations include COO positions for ethical fashion startups, consulting roles with global 3D fashion tech firms like CLO 3D Virtual Fashion, and part-time work with sustainable fashion ventures. His research explores sustainable product development, consumer behavior in digital fashion, and AI applications in the industry. Notable achievements include the Most Innovative Graduation Project Award (2017) and Vice-Chancellor's Research Scholarship (2023).

Basak's recent work bridges education and industry through presentations at ITAA conferences and academic collaborations. He actively consults on sustainable fashion metrics and advises on 3D design software evaluation for global market research firms. His current PhD research investigates AI-driven innovations in fashion prototyping and their impact on sustainable production workflows.