Subbu Sivaramakrishnan

Dr. Subbu Sivaramakrishnan is an Associate Professor of Marketing and F. Ross Johnson Fellow at the Asper School of Business, University of Manitoba. His research focuses on consumer behavior, including health risk perception, environmental decision-making, and international branding. He teaches at undergraduate, MBA, Ph.D., and executive education levels, covering courses such as Marketing Management, Consumer Behavior, and Marketing Research.

Research & Teaching: He co-authored Canadian editions of Marketing Management (with Philip Kotler) and Marketing Research Essentials. His work has been published in journals like the Journal of Business Research and International Journal of Research in Marketing.

Awards:

• Saunderson Award for Excellence in Teaching
• Community Engagement Award (2021) for launching a pandemic-era consulting initiative for local businesses
• Multiple teaching awards from University of Manitoba, University of Arkansas, and Penn State University

Additional Contributions: Managed course delivery during the COVID-19 crisis, recognized through an Associates Award. Engages in community outreach through experiential learning programs.