Stephanie Jacobsen

Dr. Stephanie Jacobsen is an Associate Professor in the Department of Management and Marketing at Bridgewater State University's Ricciardi College of Business. She holds a PhD in Marketing from the University of Rhode Island, with prior degrees including an MBA and BS from the University of Massachusetts at Dartmouth.

Her research focuses on marketing communications, social media, and consumer engagement, with over two dozen journal articles and 25 conference papers. She has also contributed to book chapters and served as a reviewer for academic journals and conferences.

• Specializes in Consumer Behavior and Marketing Research courses
• Collaborated on CUBEs projects with organizations like W.B. Mason and Bridgewater Council on Aging
• Active in curriculum innovation through real-world business partnerships

Her publications explore digital marketing, consumer psychology, and social media impact across generations. Notable work includes pandemic-era consumer behavior analysis, storytelling in corporate communication, and diversity representation in advertising.