Stefan Dahlem

Dr. Stefan Dahlem serves as a Lecturer in media management, marketing, and advertising effectiveness research at Johannes Gutenberg University Mainz and Technische Universität Dresden, with expertise spanning communications, media strategy, and digital advertising ecosystems.

His academic foundation includes:

• Journalism and communication studies at Johannes Gutenberg University Mainz and University of Münster
• Doctorate under Prof. Dr. Hans Mathias Kepplinger at Johannes Gutenberg University Mainz

Research focuses integrate strategic communications with advertising analytics, emphasizing media management frameworks, political messaging efficacy, and digital transformation in advertising. His work bridges theoretical models with industry applications through extensive publications and consultancy in media economics and campaign measurement.

Professional engagement includes advisory roles with the Mainz Journalists' Alumni Foundation and membership in the German Society for Journalism and Communication Studies, though no formal student advising or grant administration details are documented.