Sridhar Narayanan

Sridhar Narayanan is the Sebastian S. Kresge Professor of Marketing at Stanford Graduate School of Business. His research focuses on empirical analysis of marketing problems through econometric modeling and field experiments, with current streams examining digital advertising effectiveness and adoption of modern marketing practices by small businesses in emerging markets.

Prior to academia, he worked as a sales and marketing manager at Unilever. Professor Narayanan teaches MBA core marketing courses and PhD seminars on Bayesian methods. His research has been published in leading journals including Journal of Marketing, Marketing Science, and Management Science.

He currently serves as associate editor for Marketing Science and Quantitative Marketing and Economics, and holds affiliations with Stanford's Center for South Asia and King Center on Global Development.