About
Sourav Ray is a tenured full Professor of Marketing, Lang Chair Professor in Marketing, and Director of the Marketing Analytics Centre at the University of Guelph's Gordon S. Lang School of Business and Economics, Department of Marketing and Consumer Studies. Previously, he held the Michael Lee-Chin Family Professorship of Strategic Business Studies and Professor of Marketing at McMaster University's DeGroote School of Business, and served as Assistant Professor of Marketing at Concordia University's John Molson School of Business.
- Ph.D., Marketing, Carlson School of Management, University of Minnesota
- M.S., Aerospace Engineering, Texas A&M University
- B.Tech., Aerospace Engineering, Indian Institute of Technology (IIT) Kharagpur
Professor Ray's research focuses on marketing strategy, distribution channels, pricing, innovation, governance, and technology. His work examines firm decisions including retail pricing, innovation collaboration, technology adoption (digital transformation), salesforce design, franchise systems, dealer network conflict, and omnichannel marketing. He investigates how customer and firm limitations in information processing impact business decisions, with growing interest in sustainability and climate stewardship implications. His research employs quantitative empirical methods, emphasizing theoretical rigor with practical relevance.
His publication record spans top-tier journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, and Journal of Business Venturing. His recent work shows increasing focus on digital transformation, B2B marketing, channel dynamics, and pricing strategies in technology-intensive industries. The research demonstrates consistent methodological sophistication with growing emphasis on practical business implications.
Professor Ray serves as Associate Editor for the Journal of Business Research and provides advisory services to startups. His research demonstrates strong connections between theoretical frameworks and real-world business applications.
- Supervises multiple PhD students including Mohammad Reza Gharaei Khezri Pur, Rehan Khan, and Iman Sadeghi
- Mentored graduates now holding faculty positions at Cape Breton University, Mansoura University, Central Connecticut State University, Laurentian University, and William Patterson University
- Research supported through academic appointments and industry collaborations
His research program bridges marketing theory with practical business applications, particularly in technology-driven industries. Current work explores how digital transformation reshapes marketing channels and strategies, with growing attention to sustainability considerations in business decision-making.
