Sophia Grasser

Sophia Grasser is a Scientific Associate at the Chair of Marketing & Business Development (Department 570A) at the University of Hohenheim. She holds a Master's degree in Communication Management and Analysis from the University of Hohenheim, following undergraduate studies in Communication Science and German Studies at Otto-Friedrich University of Bamberg (2017–2020). Her master's thesis, conducted in collaboration with Porsche AG, focused on developing a communication strategy to enhance the reputation of technical apprenticeships among Generation Z.

Her professional experience includes roles in marketing, journalism, PR, and corporate social responsibility. Since March 2025, she has been actively involved in research activities at the Chair, contributing to projects that bridge academic research with industry applications. Her work emphasizes strategic communication, generational engagement, and brand reputation in technical industries.

Grasser’s current responsibilities include supporting academic initiatives, collaborating on applied research, and managing administrative tasks within the Chair. She is accessible daily from 9 AM to 4 PM by appointment via the digital consultation system.