Simos Chari

Dr. Simos Chari is a Senior Lecturer in Marketing Management & Strategy at the Alliance Manchester Business School, University of Manchester. He joined in 2017 after working at Leeds University Business School. With a BSc in Economics Science, MSc in International Marketing Management, and PhD in Strategic Marketing, his career spans academia and industry, including roles as a Marketing Executive. His research focuses on strategic marketing processes, relationship marketing, internet marketing, and organizational agility, with publications in journals like British Journal of Management and Journal of Business Ethics. He teaches courses on Marketing Strategy, Global Marketing, and Multivariate Analysis, emphasizing engagement and practical relevance.

His research interests include marketing strategy formulation, strategic change, buyer-seller relationships, and digital marketing trends like social media and virtual influencers. Collaborations span global studies on sustainable urban mobility and metaverse adoption, often employing qualitative comparative analysis (QCA). His work contributes to UN Sustainable Development Goals related to innovation and sustainable cities.

Teaching philosophy centers on passion, student interaction, and real-world application through discussions, group work, and case studies. He has supervised one documented student and actively participates in academic networks. His research explores cutting-edge topics like virtual reality in training, organizational agility, and nostalgia in consumer behavior, reflecting a blend of theoretical rigor and practical impact.