About
Professor Simone Loose serves as Head of Institute at Geisenheim University, leading the Department of Wine & Beverage Business and holding the Professorship for Wine & Beverage Business Administration. Her position places her at the forefront of wine business research and education in Germany, with direct contact information showing her office in Building 5800, Room E7 at the Geisenheim campus.
Her research interests focus on the economic aspects of the wine industry, with particular expertise in wine market analysis, business sustainability, crisis management, and digital sales analytics. She examines how wineries can maintain profitability amid changing market conditions, labor shortages, and climate challenges. Her work bridges academic research and practical industry applications, frequently addressing current challenges facing German and international wine producers.
An analysis of her recent publications reveals a strong focus on wine industry trends and economic sustainability. Her work examines market crises, labor shortages, climate adaptation strategies, and digital transformation in the wine sector. She frequently collaborates with researchers like Strub L. and Wetzler A. on studies that combine economic analysis with viticultural practices, particularly focusing on how technological innovations like agrivoltaics can impact vineyard economics.
Professor Loose leads and contributes to significant research projects including the long-running 'Profitability Analysis in Viticulture' that has provided industry insights since 1994. She is currently involved in multiple funded projects such as 'Digital Sales Analysis for the German Wine Institute' and 'Digital Knowledge Transfer for Economic Sustainability,' working with sponsors including the Ministry of Economic Affairs in Rhineland-Palatinate and Wines of Germany. Her research directly informs industry practices and policy decisions in the German wine sector.
