Simone Lee

Simone Lee, MBA, is a Lecturer of Marketing in the Richards College of Business at the University of West Georgia. She teaches undergraduate courses spanning foundational marketing principles to specialized digital marketing strategies.

Her instructional expertise includes:

• Business communication and professional development
• Omnichannel retail management strategies
• Social media marketing analytics and implementation
• Real estate market fundamentals
• Consumer decision-making processes

Through her courses, students gain practical skills in developing integrated marketing campaigns, analyzing consumer data, and applying theoretical frameworks to contemporary business challenges. She emphasizes experiential learning through case studies and industry-relevant projects.