Simon Kiesel

Prof. Dr. Simon Kiesel is a Professor of Business Administration at Technische Hochschule Mittelhessen (THM), focusing on Digital Marketing. He joined THM in 2022/2023 and has a dual-degree academic background: a Diplom-Betriebswirt from Baden-Württemberg Cooperative State University and a Bachelor of Arts with Honours from Open University Business School. He also completed a part-time Master of Science in Management at University of South Wales and a part-time doctoral program at École Nationale des Ponts et Chaussées in Paris.

• Key research areas: Digital Marketing, AI in Marketing, E-commerce, User Experience, Digital Campaign Planning, and Digital Entrepreneurship.
• Active in innovation ecosystems: Jury member for BayStartUp, organizer of Würzburg StartUp Prize, and lecturer at THWS University of Applied Sciences.

His peer-reviewed work explores innovation clusters, startup challenges, and pedagogical storytelling. He received the 2020 IECJ Spring Short Case Writing Competition’s 3rd place award for his fairytale-based teaching case. He has collaborated with institutions like German Graduate School of Management & Law (GGS) and led digital transformation initiatives at Krick GmbH.

• Scientific Awards: 3rd place award in the 2020 IECJ Spring Short Case Writing Competition.

He advises bachelor’s and master’s students on digital marketing, CRM, and innovation topics and participates in projects like NIDIT, HessenHub, and BMBF-funded GO-Bio initial, supporting Life Sciences startups in Central Hesse.