Silja Voolma

Dr. Silja Voolma is a Cambridge-educated behavioral psychologist with over a decade of experience in designing behavior change interventions and digital health products. She holds academic affiliations with ISCTE Business School and has held key roles, including Head of Personalised Medicine in Estonia and strategic advisor for Singapore's digital talent strategy. Her research focuses on identity, emotion, intrinsic motivation, and lived experience in digital health interventions.

• Education: BSc/MSc from University of St Andrews, PhD from University of Cambridge, postdoctoral work at University of Tartu.

Her applied work bridges academia and practice, emphasizing digital health innovation in public and private sectors. Notable achievements include designing Estonia's digital talent strategy and Scotland's health/social care digital talent business case with IHL Group.

• Awards: Kristjan Jaagu Doctoral Scholar, MOBILITAS PLUSS Fellowship, NHS Fife Bursary.

Her expertise spans cross-sector collaborations, with a focus on translating behavioral insights into scalable health solutions.