About
Sidrah Asif is an Associate Lecturer in the Department of Management at the University of Canberra, specializing in internal marketing within the higher education sector. Her research explores organizational dynamics moderated by demographic factors like age, gender, and job level.
- Current Project: Empowering ACT's multicultural women entrepreneurs (2025-2026), collaborating with Dr. J. Fatima and Dr. S. Bahmnnia.
- Key Research Output: 2022 article analyzing internal marketing strategies in Australian universities, with 8 Scopus citations.
Contact: Sidrah.Asif@canberra.edu.au
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