Siddhartha Sharma

Siddhartha Sharma is an Assistant Professor at the Kelley School of Business, Indiana University, specializing in Information Systems & Operations Management. His research explores the intersection of digital distribution, media market transformations, and consumer behavior.

Sharma’s academic contributions include empirical analyses of e-commerce platforms, livestream marketing, and digitization’s impact on traditional industries. His work often employs field experiments, econometric modeling, and data-driven decision-making to evaluate strategic implications of technological shifts.

His recent publications focus on print book cannibalization by e-books, retail media dynamics, and delivery time optimization, reflecting trends in digital-physical channel interactions, platform economics, and consumer engagement. Specific scientific awards or educational backgrounds are not detailed in the provided texts.

Sharma collaborates extensively with researchers from Carnegie Mellon University, University of Texas at Dallas, and Kelley School of Business, addressing challenges in digital disruption and marketplace design.