Sian Rees

Professor Sian Rees is a faculty member at Swansea University, serving as Acting Deputy Dean in the Faculty of Humanities and Social Sciences and Head of the Department of Media & Communications. She holds a Senior Fellowship from the Higher Education Academy and has been recognized with the University’s Distinguished Teaching Award. Her career spans industry roles at Haymarket Publishing and her own PR consultancy, focusing on strategic marketing and public relations across sectors like FMCG, retail, and technology.

Her research expertise centers on public relations, branding, and digital media, with particular emphasis on authenticity in brand communications and employability in higher education. Notable works include the book *Public Relations, Branding and Authenticity* (2020) and articles on crisis communication, cultural diplomacy, and organizational identity. She actively collaborates with commercial and public sector organizations to enhance student employability through work placements.

Recent research highlights include analyses of Botswana government social media strategies, Chinese public diplomacy in the UK, and digital branding in sports. Prof. Rees is available for postgraduate supervision, with current projects exploring immersive museum technologies, crisis communication in Botswana, and social media strategies in Saudi Arabian charities.