Shynar Dyussembayeva

Dr. Shynar Dyussembayeva is a Senior Lecturer at the University of Portsmouth, affiliated with the School of Strategy, Marketing and Innovation and the Centre of Excellence for Heritage Innovation. Her research focuses on consumer decision-making, service marketing, and tourism/hospitality contexts, employing quantitative and experimental methodologies. She teaches at both undergraduate and postgraduate levels, covering consumer behavior, digital marketing, and analytics. Recent work explores social media gifting, tourism behavior influenced by social jetlag, and cultural aspects in family-run hotels.

Her research outputs highlight interdisciplinary approaches, with publications in journals like International Journal of Hospitality Management and Journal of Business Research. She actively supervises doctoral students in aligned areas. Key themes across her articles include digital platforms' impact on consumer behavior, health-related travel decisions, and service ecosystems' dynamics.