About
Dr. Shqiperim Reka is Senior Lecturer and Undergraduate Course Leader in Tourism and Hospitality Management at Sheffield Hallam University's Sheffield Business School. His research examines tourism development in post-conflict societies with emphasis on Kosovo.
Research areas include destination image restoration through mega-events, tourism governance transitions, and strategic tourism planning in divided societies. His doctoral research established frameworks for post-war tourism development.
Professional experience includes consulting for Kosovo Alternative Tourism Association where he helped establish Prishtina's first Tourist Information Office and organized tourism job fairs and festivals.
Supervises postgraduate research on contemporary industry challenges including COVID-19 impacts and sustainability practices.
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